CUSTOMER SUBMITTED MUSIC VIDEO

There are a lot of CD's, DVD's and the like thrust into our hands by the end of the night from throngs of hungry artists that come through our doors to unwind and meet with fellow lovers of music. No doubt we appreciate all of these, despite varying their varying levels of quality. Let’s just say that your truly Zangief has become quite the connoisseur of autobiographical success documentaries by underground rappers. But every once in a while something appears on my desk that really makes my day. Sean Buchanan’s video for Andrew W.K.’s remix of “The Clapping Song” is a real gem that came in the form of a DVD with a fresh looking full color booklet and jewel case complete with an insert.



From the booklet:
“The purpose of this project is to research the production and editing process of a music video. I focused on the aspect of moving image and how it can support the artist’s musical style or musical talent. I created a video that reinforces the concepts and visual culture of the artist.

The artist in this instance is Andrew W.K. remixing the Gary Glitter version of ‘The Clapping Song.’ The original song by Shirley Ellis in 1965 has been remade countless times by other artists…. The beginning of the Andrew W.K. remix multiplies the percussive elements and cuts of the verses to create bouncy dance feeling. The remix eventually becomes increasingly chopped-up and abstracted to the point of absurdity. Andrew W.K. uses this remix as a bookend to his most recent collaboration titled DAMN! The Mixtape…..

My Video consists of four people dancing and playing instruments in a white room. The four models I used in the video wore strange masks so that the viewer can easily objectify them as characters that exist only for the video…. The video ends by juxtaposing a pull-out shot of their masks hung up on the wall with the pull-out shot of the pile of characters. This provides a conclusive end to the narrative and opens the video to interpretation of whether the characters actually exist or if they are some type of existential party god.”

Director: SEAN BUCHANAN
Assitant Director: SKYE OLESON-CORMACK
Production Assistant: JOHN OLESON-CORMACK
Models: DAN BORZA, PERCY-BYSSHE BAYOT, ANIA KONIKOWSKI, ERIC BEHR
Rentals: FAVA
Funding: KAREN BUCHANAN, NEIL BUCHANAN